How New Zealand Crew Mineral Water Balanced Branding and Practical Packaging
New Zealand Crew Mineral mineral water Water sits in a part of the beverage market where design has to do two jobs at once. It has to catch the eye, because bottled water is still bought with the same split-second judgment that governs most fast-moving consumer goods. It also has to work as packaging, which is a much less glamorous test. The bottle needs to survive distribution, sit neatly in a fridge, pour cleanly, store efficiently, and communicate enough about the prod